EMU hosts 2021 Digital Marketing Workshop
By Melissa Thrasher / EMU
YPSILANTI – The Eastern Michigan University Center for Digital Engagement will wrap-up a week of on-line digital marketing workshop panels with a special luncheon featuring Brent Bowles, vice president of Digital Marketing for Wells Fargo on Friday, Nov. 12, at the Eastern Michigan University Student Center, 900 Oakwood St, Ypsilanti. Those interested in participating can register via Eventbrite for a discounted rate of $20 by using the code DMW2021.
Building on the theme, “Digital Renaissance”, speakers from numerous organizations including The Sam Bernstein Law Firm, Google, Pinterest, The Lip Bar, Skidmore Studio, and Green Route will present complimentary online panels beginning at noon Monday, Nov. 8 through Thursday, Nov. 11. The panels will conclude with the luncheon.
“Like years past, our goal each day of the Workshop is to leave attendees with actionable insights that they can apply directly in their digital marketing efforts,” said EMU Center for Digital Engagement Professor Bud Gibson.
In addition to the wide variety of speakers, event organizers are optimistic about what attendees will gain from Bowles’ track record.
“Brent is part of the leadership team that built Wells Fargo’s performance marketing from experimental efforts to a powerful organization with an annual nine- figure budget,” said Gibson. “Brent will highlight the challenges of building digital marketing in a highly regulated sector, managing a distributed workforce and emerging trends in digital finance.”
“I hope attendees gain a better understanding of how the role of digital is evolving and growing,” said Bowles. “I’m looking forward to fielding questions from the audience on any of the themes of the workshop.”
To attend any session, pre-register through the Digital Marketing Workshop event page. All luncheon attendees must follow EMU’s COVID-19 protocols for indoor events including day of screening and masking as described via the EMU Safe program.
About Eastern Michigan University
Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves more than 16,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University’s Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and, its graduate school. EMU is regularly recognized by national publications for its excellence, diversity, and commitment to applied education. For more information about Eastern Michigan University, visit the University’s website.
PHOTO: Above, people gathered for the 2019 Digital Marketing Workshop. This year’s event, hosted by EMU’s Center for Digital Engagement, will feature a variety of speakers from numerous organizations and will take place on EMU’s campus.
