Continued Commitment to Excellence Culminates in Unified Brand for City Water Services

The City of Ann Arbor is introducing a new brand for its water services: Ann Arbor Water. The mission of Ann Arbor Water’s now-unified approach is to ensure the health of the community by providing high-quality drinking water, advanced wastewater recovery and robust stormwater management that protects and preserves the Huron River and the environment, for which, the city notes, we all are stewards.

In years past, the City of Ann Arbor’s three individual teams — drinking water, stormwater management and wastewater recovery — operated and communicated in silos. This seemingly disjointed approach masked how closely all three groups actually work together to build and protect Ann Arbor’s critical water infrastructure. The new, focused effort and look will be used to communicate in all future water-related matters to residents and business owners.

“We are excited to finally share this brand with the community,” said Brian Steglitz, the city’s interim public services administrator. “We now have a way of communicating that supports the connectivity of our water services and will allow customers a one-stop shop for all information about water.” Steglitz noted another benefit of Ann Arbor Water is the opportunities to highlight the importance of Ann Arbor’s water systems to quality of life in the city. To begin this new era, Ann Arbor Water will launch a new website, www.annarborwater.org; participate at upcoming events; and share news and information via a new monthly newsletter starting Nov. 1. The first events to feature Ann Arbor Water will be the 2022 Mayor’s Autumnal Green Fair on Friday, Oct. 7, 6–9 p.m. in downtown Ann Arbor, the Ann Arbor Farmers Market on Wednesday, Oct. 12, and the Wastewater Treatment Plant Open House on Saturday, Oct. 22.

In addition, a host of other awareness initiatives in the coming months will connect Ann Arbor’s water infrastructure, located mostly hidden beneath the surface, to people’s daily lives. The awareness campaign will strive to:

• Increase understanding about the water services Ann Arbor provides to residents and the community.
• Share successes.
• Educate customers on the benefits of the city’s commitment to innovative and scientifically supported solutions to water challenges.
• Communicate the value of high-quality water services.
• Demonstrate Ann Arbor Water’s dedication to being stewards of the environment.

Visit www.annarborwater.org to learn about Ann Arbor’s water systems and commitment to quality; and to subscribe to receive the monthly newsletter (current subscribers to Quality Water Matters need not take action and will continue to receive the monthly newsletter in its new format).