When the organizers of Ann Arbor Pride sought to rebrand their event last year, they gave aspiring Michigan designers a shot at managing the creative work.
And the designers at Woodward & Willis are again on board to design print and digital ads for this year’s event, Aug 3-4, 2019 in Ann Arbor. The program guide and signage at Ann Arbor Pride has also been created by Woodward & Willis, a student-run, faculty-directed design studio housed at Lawrence Technological University’s Detroit Center for Design + Technology, located at 4219 Woodward Ave. in Midtown, Detroit.
Lilian Crum, director of Woodward & Willis, director of the Graphic Design program at LTU and co-owner of Unsold Studio, oversees work completed there and assists up-and-coming designers who take on projects in and around metro Detroit.
“This kind of project is a great example of what Woodward &Willis is all about,” said Crum. “They’re collaborating with a client who, because of the nature of the organization, has a limited budget that we can stretch to meet their needs. It’s also a project that is exciting for the designers to see implemented in the real world.”
Joe Schoch, co-director of Ann Arbor Pride, said he’s been pleased with the partnership so far.
“When Ann Arbor Pride was looking to build our brand from OutFest to Ann Arbor Pride, we wanted to look for a marketing agency to help guide and scale our new branding direction,” he said. “We thought to reach out to our local networks and that’s when I learned about Lilian and her team at Woodward & Willis. We found that our values matched and it gave Ann Arbor Pride the ability to support students learning with a very real project.”
Woodward & Willis Designer Danielle Rosni, 24 of Romeo, Mich., has been working with the festival organizers for two years on this project and says she’s been grateful for the chance to do so.
“The opportunity to brand a festival in a major city is something I never thought I’d be able to do while still so early in my design career – and definitely not while I was still in school,” said Rosni, who is in the final year of pursuing her bachelor’s degree at Lawrence Technological University studying graphic design. “The fact that the festival is working to promote a cause that I care deeply about just made the experience even more valuable.”
Festival organizers aim to build a consistent brand that can scale year after year and they continue to look to the team at Woodward & Willis to achieve this.
“The students have such a passion for their chosen careers,” said Schoch. “They are supported by a great leader in Lilian. It was a great and affordable way to create a mutually beneficial partnership.”
The Hudson Webber Foundation provides support for Woodward & Willis, which is a resource available to new and growing businesses.